Makro

Customer Succes Story

Makro is an international brand of warehouse clubs. The ownership of the worldwide chain of stores is split between Metro AG in Europe and SHV Holdings in Latin America.

Makro stores are not open to the general public but only to businesses that must be registered members in order to gain entry to the store.

Challenge

As more and more consumers visited and bought on its websites, consumer spiked as did the number of contacts per order, bringing operational costs up and customer satisfaction down.

eCommerce could be a massively profitable arm but for the pressure on its contact centres. They needed a knowledge management solution to cope with the retailer’s growth.

Solution

Makro selected Polly to manage customer inquiries on its website. The knowledge management solution comes with out-of-the-box templates for self-service and internal-facing knowledge portals.

​Polly helped Makro create brand-aligned knowledge portals where both customers and contact centre agents could easily find answers made available from a centralised multilingual knowledge base.

Results

With the business benefits enabled by Polly’s contact centre knowledge management and web self-service solution, Makro did overachieve its goals!

The deployment was completed within three weeks. In the first week, the business received 23% fewer emails and phone calls. Email traffic reduced by 41%, a good 11% more than the target! The number of contacts per order came down by an average of 29%. And, best of all, customer satisfaction increased.

- 0 %

email traffic

- 0 %

contacts per order

"Makro needed to improve the overall CX due to the thin margins in Retail. The multilingual self-service portals are very successful and even though the agents located in Lisbon have never visited a Makro store, they provide delightful and first-time-right service thanks to the knowledge base guidance."

Makro Cash and Carry Belgium
​Manager Customer Services

Learn more? 

Is your company or organisation also looking for a knowledge management solution that, among others, provides a better customer and employee experience, less training time, and reduced costs? Polly knowledge management will help you.