Branding Guide

Presenting Our Brand Clearly, Consistently, and Confidently

Our brand is more than a logo. It represents who we are - our promise of clarity, reliability, and intelligent design. These guidelines help you use Polly.Help’s visual identity correctly and consistently across marketing materials, presentations, digital products, and partner communications.

Whether you are a partner, developer, press contact, or part of our own team, this guide ensures that Polly.Help is always presented in a way that feels familiar, professional, and on-brand.

Brand Essence

Polly.Help is a knowledge management platform that helps organizations collect, organize, and deliver the right information at the right moment. It turns scattered documents, instructions, and expertise into one reliable source that employees, customers, and AI systems can actually use.

Our brand reflects that promise: clear, dependable, and thoughtfully designed - focused on making complex information easy to find, understand, and trust.
Primary logo

Primary logo

Use this logo in most situations, including websites, presentations, documents and marketing materials on light backgrounds. SVG is best for: Web / Print / UI / Presentations.
Primary logo + URL

Primary logo + URL

Use this logo in most situations, including websites, presentations, documents and marketing materials on light backgrounds. SVG is best for: Web / Print / UI / Presentations.
Secondary logo

Secondary logo

The secondary logo is designed for use on dark or colored backgrounds.
Use this version when the primary logo does not provide sufficient contrast or visual clarity. SVG is best for: Web / Print / UI / Presentations.
Secondary logo + URL

URL logo

The secondary logo is designed for use on dark or colored backgrounds.
Use this version when the primary logo does not provide sufficient contrast or visual clarity. SVG is best for: Web / Print / UI / Presentations.

Roboto font Website

H1

Roboto flex web
Bold 600 PT 50
Bold 400 PT 50

H2

Roboto flex web
Bold 600 PT 40
Bold 400 PT 40

H3

Roboto flex
Bold weight 600 PT 24
Bold weight 400 PT 24

Body

Roboto flex
Bold weight 600 PT 15
Regular weight 300 pt 15

Colour

Website Colours
Polly Blue
87% 70% 0% 30%
Gradient
87% 70% 0% 30%
Hex Code
#1F49DF
CMYK
87% 70% 0% 30%
RGB
24-54-178
Hex Code
#1A1054 + #1F49DF
CMYK
100% 88% 46% 55% +
87% 70% 0% 30%
RGB
24-54-178 + 14-30-58

Colour

Secundaire colours
Polly Yellow
87% 70% 0% 30%
Polly Green
87% 70% 0% 30%
Hex Code
#F7D815
CMYK
6% 11% 91% 0%
RGB
247-216-21
Hex Code
#02BB98
CMYK
73% 0% 52% 0%
RGB
2-187-152

Colour

Basic and Body colours
Polly Blue
87% 70% 0% 30%
Polly Grey
63% 53%, 51%, 47%
Hex Code
#0E1E3A
CMYK Body Text
100% 88% 46% 55%
RGB
14-30-58
Hex Code
#4d4d4e
CMYK Body text
63% 53%, 51%, 47%
RGB
77-77-0

Colour

CMYK For Print
Polly Blue Print
98%, 82%, 0%, 10%
Polly White Backgroud
0%, 0%, 0%, 0%
Hex Code
#223A88
CMYK
98% 82% 0% 10%
RGB
34-58-136
Hex Code
#FFFFFF
CMYK
0%, 0%, 0%, 0%
RGB
255-255-255
The future-proof solution that
unlocks Seamless Access to
Curated Knowledge Anywhere,
Anytime, and from Any System.

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